WELCOME & WARM-UP SESSION

11:00 – 11:15

Less car ownership, more sustainable mobility, fewer emissions, and more space for people. What connects them all? Shared mobility.
From Golden Earring to Daft Punk, from Queen to Run DMC. What connects them here? Rock, of course!

Shared Mobility Rocks 2025 kicks off with an energising warm-up by Jeffrey Matthijs (Way to Go) and Tjalle Groen (Mpact), two of the original founders of SMR. With their mix of vision, energy and rock ’n roll, they set the tone for a day that promises bold ideas, sharp debates and unconventional vibes. Fasten your seatbelts. The ride starts now!

Performers

Hi, I’m Ananda. My journey in mobility started at TomTom, but for more than a decade now I’ve been rocking the shared mobility stage as an entrepreneur. I helped launch the Green Deal Car Sharing in the Netherlands and went on to initiate the nationwide programme Natuurlijk!Deelmobiliteit on behalf of the Dutch Ministry of Infrastructure and Water Management. I’m also passionate about diversity in the sector and co-founded -W-heels, a network for female mobility professionals. My motto? “Be the change you want to see.” That’s why my family and I live car-free, combining modes every day to get where we need to go.
Hi, i'm Tjalle. Project Director at Mpact, a Belgian non-profit pushing for smarter, shared mobility. We build, not from scratch, but from what the world already got. With more than ten years of experience across European projects, I help harmonise services, connect systems, and centre the user in every decision. On stage at conferences or in cross-border collaborations, I work to make mobility as seamless and human as a great live set.
Hi, I'm Jeffrey. Director at Way To Go and one of the founding minds behind Shared Mobility Rocks. Since 2008, I’ve been pushing shared mobility forward with projects from municipal fleet sharing to wheelchair-accessible cars, Flemish Green Deals, and mobihubs across Belgium. My drive? Breaking patterns, shaking things up, and making shared mobility work for everyone. On stage or on the street, I bring the same raw energy as my favorite track “Killing in the Name”, because changing the system should rock just as hard.