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Programme 2025
One day. Dozens of sessions. Countless ideas that could flip the script.
Shared Mobility Rocks 2025 doesn’t just talk about the future, it puts it on stage. Throughout the day, you’ll dive into bold sessions designed to challenge assumptions, test new formats and stretch the shared mobility imagination.
Expect serious content, unexpected combinations, live debates, and hands-on moments. It’s not about passively listening. It’s about participating, playing, co-creating, and maybe even rethinking your own role.
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September 29th, 2025
MAIN STAGE
‘Step into the user’s shoes’
What if shared mobility wasn’t about others, but about you? This hands-on session flips the script: real-life stories from users and non-users take center stage. Experience their needs and frustrations, work together on solutions, and hear public leaders respond. From daily convenience to deep-rooted barriers. What does it take to truly shift behaviour?
11:15 – 12:45
LUNCH ROOM
‘Fuel up and vote for change’
Time to recharge and reflect. Enjoy a well-earned lunch, explore the ideas crafted during the Shared Solution Session, and help shape the future. Which solutions deserve the spotlight? Grab your sticker and cast your vote. Your feedback fuels the next steps.
12:45 – 13:45
DEELSESSIE 60MIN
‘Under Pressure – Queen & David Bowie’
Overheden delen hun visie op aanbestedingen en concessies, aanbieders reageren kritisch en dagen die uit. Een interactieve sessie waarin argumenten botsen en nieuwe inzichten ontstaan.
13:45 – 14:45
SUB-SESSION 60MIN
‘Back in Black – AC/DC‘
Mobility as a Service is back! Back in the spotlight, back in debate. But what if we could start with a clean slate?
13:45 – 14:45
SUB-SESSION 60MIN
‘Roll with it – Oasis‘
Coordinated by the SHARE-North Squared project, this hands-on session tackles the challenges of integrating shared mobility into new and existing housing developments.
13:45 – 14:45
DEELSESSIE 60MIN
‘Power to the People – John Lennon‘
Wat gebeurt er als deelauto’s niet alleen rijden, maar ook energie teruggeven? In deze sessie neemt Robin Berg je mee in de revolutie van bi-directioneel laden en deelt Jaap Burger zijn visie op de toekomst en de rol van gebruikers en overheid. Rock mee, stel je vragen en ontdek hoe V2G Nederland gaat veroveren.
13:45 – 14:45
SUB-SESSION 60MIN
‘Somewhere I belong – Linkin Park‘
Shared mobility isn’t copy-paste. What works in Copenhagen may not work in California. Based on fresh Rebel research across Europe and the US, this session unpacks cultural differences and helps puzzle out better matches between target groups, propositions, and the infrastructure they need.
13:45 – 14:45
SUB-SESSION 25MIN
‘Radar love – Golden Earring‘
How do you know where shared mobility really has a chance of succeeding? In this interactive session, data comes to life. No dashboards, just sharp choices. No guesswork, just insight.
13:45 – 14:10
SUB-SESSION 60MIN
‘Everybody hurts – R.E.M.‘
How do we make shared mobility truly inclusive and accessible in practice for people with disabilities, lower income groups, and underserved communities? Uncover what really works, what still hurts, and how we can move forward.
13:45 – 14:45
SUB-SESSION 60MIN
‘Human after all – Daft Punk‘
Self-driving cars, AI-driven platforms, vehicle-to-everything systems: the future of mobility is smart, connected and autonomous. But what does this it really mean for shared mobility?
13:45 – 14:45
DEELSESSIE 25MIN
‘Times like these – Foo Fighters‘
De energietransitie. De circulaire economie. En natuurlijk: deelmobiliteit. In elke transitie draait het om gedragsverandering en om het vasthouden daarvan. Wat kunnen we leren van successen én flaters in andere domeinen?
14:20 – 14:45
MAIN STAGE
‘What now?’
What happens when user stories hit the stage and hit home? In this follow-up to the Shared Solution Session, public leaders respond to what users really need. Expect sharp reflections, honest answers and a reality check on what’s next for shared mobility.
14:45 – 15:30
MAIN STAGE
‘And the nominees are…’
Who’s making shared mobility work? The annual Dutch Shared Mobility Awards, powered by Natuur&Milieu and commissioned by the dutch Ministry of Infrastructure and Water Management, highlight the efforts of municipalities and urban developers. With four categories, we reveal the 2024 nominees who are raising the bar for shared mobility in the Netherlands.
15:30 – 15:45
MAIN STAGE
‘Brew, buzz & banter’
Grab a fresh coffee, stretch your legs and let ideas percolate. This break is more than just a pause, it’s your chance to connect. Chat with fellow participants, reflect on the day so far or strike up a conversation that sparks your next collaboration. Sometimes, the best ideas start between sessions.
15:45 – 16:15
SUB-SESSION 90MIN
‘Learn to fly – Foo Fighters’
From small pilots to big transformations, this extended session powered by ShareDiMobiHub takes you on a journey through the future of urban mobility.
16:00 – 17:30
DEELSESSIE 25MIN
‘Should I stay or should I go – The Clash‘
Overheid, markt of gebruiker: wie bepaalt eigenlijk het tempo en de koers van deelmobiliteit?
16:15 – 16:40
SUB-SESSION 60MIN
‘We Built This City – Starship‘
Team up to create a smart and playful hub network for a fictional city. Draw, pitch and compete and take home practical lessons for real shared mobility challenges.
16:15 – 17:15
SUB-SESSION 25MIN
‘Walk this way – Aerosmith’
Step into the shoes of the often-overlooked non-regular users. In this interactive SMALL session, you’ll experience the barriers people with reduced mobility face in shared mobility—whether permanent or temporary—and explore practical ways to make services more inclusive and accessible.
16:15 – 16:40
DEELSESSIE 60MIN
‘Take the Money and Run – Steve Miller Band‘
Aanbieders stappen het podium op met hun ideeën om de business case van deelmobiliteit rendabel te maken. Een kritische jury prikt door de mantra’s heen en vraagt door tot de kern.
16:15 – 17:15
SUB-SESSION 60MIN
‘Where the streets have no name – U2’
From the Flemish Ardennes to rural Japan, shared mobility is taking root well beyond the big cities. But how? In this session, we explore powerful success stories from regions where the streets have no name.
16:15 – 17:15
SUB-SESSION 60MIN
‘No one knows – Queens of the stone age’
Shared e-scooters and bikes have taken over the streets of many cities. Some call it a revolution, others see them as a nuisance. But what is their real impact?
16:15 – 17:15
DEELSESSIE 25MIN
‘Rebel Yell – Billy Idol’
Gebiedsontwikkeling vraagt om lef. Ontdek hoe gemeente Dijk en Waard in het Stationskwartier met een publiek mobiliteitsfonds de regie pakt en het speelveld voor deelmobiliteit verandert.
16:50 – 17:15
MAIN STAGE
‘Raise the bar, then raise your glass’
We close the day with a toast, trophies, and plenty of talk. Join us as we announce the winners of the Dutch Shared Mobility Awards 2024. Raise your glass, celebrate the changemakers, and stay for the networking drinks. Because the future rolls forward together and it rocks!
17:15 – 18:30